CROKit
CROKit is a compact, thermal food bowl that keeps meals hot or cold on the go, using leak-proof, copper-lined, FDA-approved construction for convenient, mess-free eating anywhere.
Year:
2023
Industry:
Retail & E-commerce
Scope:
Brand & Identity + Digital Product
Duration:
3 Months
The Problem
There was no logo, no visuals, no website, and no way for anyone to actually find it, learn about it, or buy it. It was a good concept without the ecosystem it needed to become a real business. We came in and built everything from scratch. We created the full brand identity, shot product and lifestyle photos, produced videos, set up social channels, designed the landing page and full website, and built the e‑commerce experience, including shipping guidelines with their 3PL. On top of that, we worked with influencers, and set up other marketing efforts to turn CROKit into a living, breathing brand people can discover, trust, and buy from.
Solution
We developed a clear, recognizable brand, crafted product and lifestyle visuals, designed packaging that feels premium and on-message, and produced social and video content that brought the experience of “perfect meals, anywhere” to life. Then we designed and launched a high-converting landing page, full website, and seamless e‑commerce setup so people could discover CROKit, understand the value quickly, and check out without friction. On top of the brand and product experience, we put real growth engines in place. That meant setting up shipping and operations, running paid ads, working with influencers and creators, and making sure every touchpoint, from the unboxing experience to the ad creative, felt cohesive. Together, this turned CROKit from a quiet idea into a confident, established brand that feels trustworthy and is ready to scale.
Final Thoughts
Christofer Tinsly
CHIEF CREATIVE STRATEGIST
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