Case Study
Case Study
TazKnives
Taz Knives is a handcrafted knife brand specializing in outdoor, kitchen, and pocket knives built with premium materials like G10 composite handles and Kydex sheaths. Based out of a grassroots workshop culture, they sell direct at markets, events, and online.
Year:
2022
Industry:
E-commerce
Scope:
Brand, Digital Product
Duration:
2 weeks
The Problem
Taz Knives had a product that spoke for itself, but no digital presence that matched the quality of their work.
Taz Knives had a product that spoke for itself, but no digital presence that matched the quality of their work.
Their brand lacked a cohesive visual identity, and without a proper website, they were relying solely on word-of-mouth and in-person sales to move product. They needed a platform that could communicate their craftsmanship, tell their story, and convert visitors into customers, all while feeling as rugged and authentic as the knives themselves.
Assets Created
50+
Assets Created
50+
Assets Created
50+
Product Categories
7
Product Categories
7
Product Categories
7
Brand Touchpoints
6
Brand Touchpoints
6
Brand Touchpoints
6
The Solution
We designed a fully custom website that brings the Taz Knives brand to life, from a bold visual identity rooted in forest greens, burnt orange, and hand-drawn wilderness illustrations, to editorial-grade product photography that lets each blade speak for itself.
We designed a fully custom website that brings the Taz Knives brand to life, from a bold visual identity rooted in forest greens, burnt orange, and hand-drawn wilderness illustrations, to editorial-grade product photography that lets each blade speak for itself.
The site features an immersive "Our Story" section, a complete product catalog organized across outdoor, kitchen, pocket knives, sheaths, and accessories, and a design system built for scale. Alongside the website, we developed a full suite of social media assets, branded mockups, and campaign-ready ad creatives, giving Taz Knives a complete digital toolkit to grow beyond the market stall.
Final Thoughts
This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.
This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.
This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.
This project is a reminder that great products deserve great design. Taz Knives didn't need us to make their knives better, they needed us to make sure the world could see what was already there.
Christofer Tinsly
CHIEF CREATIVE STRATEGIST
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THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
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FORESIGHT
No fluff. Just sharp insights on brand, design and digital growth. Built for teams that want to move faster and perform better.
FORESIGHT
No fluff. Just sharp insights on brand, design and digital growth. Built for teams that want to move faster and perform better.
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We're
READY TO
Start Your project
Every message that comes through this form is read by a real person on our team as soon as it arrives. No chatbots, no outsourced support and we get back to you within 2 business hours. Most of the time, right away. Try it and see.
We're
READY TO
Start Your project
Every message that comes through this form is read by a real person on our team as soon as it arrives. No chatbots, no outsourced support and we get back to you within 2 business hours. Most of the time, right away. Try it and see.