Case Study
Case Study
TERMINIX
Our creative team worked to evolve the brand design and support a go-to-market (GTM) launch campaign. The work included refining core brand visuals and developing high-impact ad creative to support rollout across channels. As part of Rentokil, Terminix supports over 300 locations worldwide.
The Problem
Terminix operates at a national scale with hundreds of locations, each requiring consistent, high-quality marketing assets to support local growth.
Terminix operates at a national scale with hundreds of locations, each requiring consistent, high-quality marketing assets to support local growth.
As demand for ads, social content, and localized assets increased across regions and sub-brands, creative production became a bottleneck, with teams struggling to maintain consistency, speed, and quality at scale. Without a dedicated system or centralized creative support, execution risked becoming fragmented, slow, and difficult to scale effectively.
Inbound Growth
6.6%
Inbound Growth
6.6%
Inbound Growth
6.6%
Customer Retention
+80.5%
Customer Retention
+80.5%
Customer Retention
+80.5%
Revenue Impact
$139M+
Revenue Impact
$139M+
Revenue Impact
$139M+
Solution
Brynga partnered with Vende Digital as an embedded creative team, delivering ongoing design support across advertising, social media, and localized brand identity systems for Terminix.
Brynga partnered with Vende Digital as an embedded creative team, delivering ongoing design support across advertising, social media, and localized brand identity systems for Terminix.
We streamlined creative production across multiple locations and sub-brands, ensuring consistency while adapting assets for local market needs. By tightening brand execution and increasing output speed, we enabled scalable, high-performance creative across their nationwide presence. This improved brand visibility and organic marketing performance, contributing to a 6.6% increase in inbound leads, which at Terminix’s scale translates to roughly $139 million in impact. More importantly, stronger and more consistent brand execution led to an 80.5% improvement in customer retention. At scale, even a 1 percent lift in retention is worth tens of millions in preserved recurring revenue. This is why we focus on branding and creative systems, because they directly influence trust, retention, and long-term customer value.
Final Thoughts
Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.
Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.
Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.
Over 500 assets delivered across multiple brands turned creative into a scalable growth engine, driving a 6.6% lift in inbound leads, approximately $139M in impact, and an 80.5% increase in customer retention.
Riel Bo
DIRECTOR OF PARTNERSHIPS
More projects
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
FORESIGHT
No fluff. Just sharp insights on brand, design and digital growth. Built for teams that want to move faster and perform better.
FORESIGHT
No fluff. Just sharp insights on brand, design and digital growth. Built for teams that want to move faster and perform better.
FORESIGHT
No fluff. Just sharp insights on brand, design and digital growth. Built for teams that want to move faster and perform better.
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We're
READY TO
Start Your project
Every message that comes through this form is read by a real person on our team as soon as it arrives. No chatbots, no outsourced support and we get back to you within 2 business hours. Most of the time, right away. Try it and see.
We're
READY TO
Start Your project
Every message that comes through this form is read by a real person on our team as soon as it arrives. No chatbots, no outsourced support and we get back to you within 2 business hours. Most of the time, right away. Try it and see.